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A Brief History Of The Popup Ad Pop-up ads are a form of online advertising on the World Wide Web intended to increase web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well.A variation on the pop-up window is the pop-under advertisement. This opens a new browser window, behind the active window. Pop-unders...

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